Responsibilities:

• Proficient in using marketing automation tools, social media management platforms, and CRM systems.
• Strong understanding of B2B marketing strategies, lead generation tactics, and inbound marketing principles.
• Identifying potential leads that are a good fit for the company.
• Organizing and maintaining a database of leads and prospects.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Develop and implement strategies to attract high-quality inbound leads through various marketing channels.
• Develop and execute B2B marketing campaigns that generate qualified inbound leads and drive revenue growth.
• Execute large-scale social campaigns across multiple B2B social media platforms.
• Implement best practice optimization processes to ensure maximum campaign performance potential is reached for both KPIs and budget delivery
• Manage and maintain a strong social media presence across all relevant platforms, creating engaging content and fostering brand communities.
• Manage campaign expenses and ensure budget adherence.

Requirement:

• Minimum of 2 years of experience in inbound marketing, lead generation through social media management for B2B service-based businesses.
• Creative mindset with strong written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Conduct in-depth research about the market and advise inbound leads on how our solutions can support their strategies and plans
• Ensuring that all information regarding leads is accurate and up-to-date.
• Prioritizing tasks and managing time effectively to meet lead generation goals.
• Provide valuable, actionable insights and recommendations aligned with business objectives and goals.
• Drive new ideas to improve the performance of campaigns and execute tests.
• Stay at the forefront of industry innovation and best practices, continually learning and bringing new ideas to internal teams.
• Being flexible and willing to adjust strategies in response to changing market conditions.
• Stay informed about industry trends and competitor activities to maintain a competitive edge.